Your new business went online yesterday and you've got a marketing
budget of zero. How are you supposed to create a movement around your
product? How can you get to your first thousand - or million -
customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet,
but you've certainly used the billion dollar brands built by it:
Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would
consider impossible: creating something from nothing. They 'hack'
their company's growth to create a narrative of sensational success,
turning excited media, users and social media into a viral marketing
force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking - not television
commercials and billboards - is the successful start-up's secret
weapon. Now growth hacker extraordinaire Ryan Holiday is ready to
share his experience, teaching you how to harness the power of growth
to propel you to success. Featuring insights from leading growth
hackers, _Growth Hacker Marketing_ is the essential guide to the
revolutionary new approach to growing your business.
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A Primer on the Future of PR, Marketing and Advertising
Produktdetaljer
ISBN
9781782830191
Publisert
2018
Utgiver
Profile Books
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter