Red River Radio, an affiliate of National Public Radio, headquartered in Shreveport, Louisiana, supplements their broadcast of the Morning Edition for five minutes each Friday at 7:35 a.m. for "The comments of our own Dr. Archie McDonald."
Broadcast to large portions of Louisiana, Arkansas, Oklahoma, and East Texas, McDonald's comments are memories of growing up in the South of the 1940s and 1950s, his collegiate and grad school activities during the 1960s, and other miscellaneous adventures that have ushered him into the 21st Century. But, a broadcast takes a few minutes and then disappears. The printed page - McDonald's natural habitat - lasts longer. So here we are with a bit of permanence, Back Then Again: More Simple Pleasures and Everyday Heroes.