Produktdetaljer
Biografisk notat
Denise Hardesty Sutton is an associate professor at the New York City College of Technology (City Tech) CUNY, USA.This exciting new study employs an impressive range of case studies to reveal the diverse drivers of innovation in fashion and cosmetics, with an innovative emphasis on the social, cultural and economic factors behind such innovation.
Geoffrey Jones, Professor of Business History, Harvard Business School, USA, and Author of Beauty Imagined: A History of the Global Beauty Industry (2010)
<i>Fashion and Beauty: Case Studies in Innovation</i> is an exceptional and deeply illuminating exploration of how social innovation has long driven progress in fashion and beauty. Through meticulously researched historical case studies, this book reframes our understanding of innovation. Each chapter captures the transformative power of creativity to challenge systems, reimagine sustainability, expand inclusivity, and inspire change. This is an essential read for anyone seeking to understand how the past continues to shape the future of our creative industries.
Delphine Horvath, Associate Professor of Cosmetics and Fragrance Marketing, Fashion Institute of Technology, USA
Sutton’s empirically rich and theoretically informed study deftly draws out the dynamics of innovation and entrepreneurship in the fashion and beauty industries by emphasizing the role played by “outsiders” – especially women and people of color – developing creative, boundary-breaking practices.
Roger Horowitz, Professor of History, University of Delaware, USA
<i>Fashion and Beauty: Case Studies in Innovation</i> is a must-read! Sutton shares a refreshing and brilliant exploration of unique innovations in beauty and fashion. Spotlighting a diverse range of ingenuity and entrepreneurship from forward thinkers challenging the status quo in the industry.
Camille Lawrence, Archivist, Curator, and Founder of Black Beauty Archive®
In the fashion and beauty industries, relevance is everything, and innovation is critical to survival in competitive markets. Denise Hardesty Sutton presents a selection of curated case studies to highlight how innovation, often shaped by specific historical, cultural, economic, and socioeconomic influences, is a key factor in pivotal events initiating fundamental change.
Drawing on relevant contextual elements and insights from the entrepreneurial impulse—both inside and outside of traditional economic systems—Sutton covers a variety of turning points within the industries, including the introduction of maternity and plus-size women’s apparel (Lane Bryant), new textiles, (DuPont’s Kevlar), luxury streetwear (Dapper Dan), creative upcycling (feed sacks), new cosmetics markets (Fashion Fair), and business models in beauty (Weleda, Dr. Hauschka).
As Sutton examines each case, she positions it within its unique context to illuminate the cultural meanings and impacts of its development alongside wider industry trends like the turn to inclusivity and the growing use of technology in pursuit of efficiency, product development, and problem-solving.
Acknowledgements
Introduction
1. Fashion Fair Cosmetics: The Legacy and Rebirth of a Black-Owned Luxury Brand
2. Upcycling Feed Sacks: Innovation, Women & the Bemis Brothers Bag Company
3. Innovations in Sustainable Beauty and Apparel: The Impact of Social Movements on Business Practices
4. Measuring Up: Innovation, Plus-Size Fashion, and Lane Bryant
5. Luxury Redefined & Superfine: Streetwear, Innovation, and Power
6. Science, Synthetics, and Safety: Shaping a Culture of Textile Innovation at DuPont
Conclusion
Bibliography
About the Author
Index