Finalist for the 2021 Willa Literary Award in Scholarly Non-Fiction Finalist for the 2021 Will Rogers Medallion Award in Western Non-Fiction Carolyn Grattan Eichin’s From San Francisco Eastward explores the dynamics and influence of theater in the West during the Victorian era. San Francisco, Eichin argues, served as the nucleus of the western theatrical world, having attained prominence behind only New York and Boston as the nation’s most important theatrical center by 1870. By focusing on the West’s hinterland communities, theater as a capitalist venture driven by the sale of cultural forms is illuminated against the backdrop of urbanization. Using the vagaries of the West’s notorious boom-bust economic cycles, Eichin traces the fiscal, demographic, and geographic influences that shaped western theater. With an emphasis on the 1860s and 70s, this thoroughly researched work uses distinct notions of ethnicity, class, and gender to examine a cultural institution driven by a market economy. From San Francisco Eastward is a thorough analysis of the ever-changing theatrical personalities and strategies that shaped Victorian theater in the West, and the ways in which theater as a business transformed the values of a region.