This textbook offers an interdisciplinary, comprehensive and
state-of-the-art overview of the media linguistics approaches to
explain and understand digital communication and multimodality.
Linking the fields of communication studies, applied linguistics and
journalism, it grounds communication practices in a deep understanding
of the social and societal implications of language use in digital
media. The tools to analyse multimodal texts are analysed in light of
the advantages and constraints that different communication modes
pose, both individually and in combination. Aimed at upper level
undergraduates and graduates in applied linguistics, communication and
media studies, including journalism and PR, this textbook contains
case studies and professional examples highlighting the interplay
between language use and digital communication and encouraging the
reader to reflect on the themes covered, and put the acquired
knowledge into practice. Online resources for students include videos,
writing techniques, a guide to multimodal texts analysis, additional
case studies and a glossary.
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With Case Studies in Journalism, PR, and Community Communication
Produktdetaljer
ISBN
9781108787963
Publisert
2023
Utgiver
Vendor
Cambridge University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok