Multimodality is a fast-growing interdisciplinary approach that aims
to analyze the interplay of multiple modes such as gaze, gesture or
spoken language that are utilized in interaction, and to examine the
multimodal production and consumption of communicated messages. This
Reader provides a comprehensive text of current research into
multimodality, outlining in-depth delineation of each primary
theoretical and methodological approach, as well as personal accounts
of scholars, who are responsible for the various approaches’
advancements. The book additionally offers a plethora of analysis
chapters, written by scholars from across the world, with vastly
diverse themes ranging from buying popcorn, protests in Oman, coaching
sessions and identity, to kitesurfing, typography, TV news,
billboards, workplace practices, or analyzing web pages, Facebook,
comic books, and more. Flexible and easy to use, the Reader includes
key terms, suggested further readings, and a project idea for each
chapter. The key terms for the chapters also comprise the extensive
alphabetical glossary. Brief introductions for the analysis chapters,
written by the editors, summarize the topic, explain the methodology
used, outline the thematic orientation, and link each chapter to other
chapters in the book. Showcasing multimodal analysis in detail, this
Reader is essential reading for undergraduate and postgraduate
students, for emergent researchers, and for advanced scholars who wish
to gain insight into the current state of multimodal research.
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A Reader in Multimodality
Produktdetaljer
ISBN
9781614518136
Publisert
2015
Utgave
1. utgave
Utgiver
De Gruyter
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter