The book holds a holistic perspective and offers an insightful and systemic approach to examining moral metaphors. It lays the foundation for further research on moral metaphors, making it an invaluable asset. Therefore, the book is highly recommended for those who are interested in this field.
Junqin Huang, Lu Li, Journal of Pragmatics
Ning Yu's new book offers an insightful analysis of the metaphorical basis for moral reasoning. His compelling, and beautifully documented research, reveals the complex interactions between language, bodily experience and culture in the ways English and Chinese speakers think about morality through conceptual metaphors. The book will appeal to readers from many academic disciplines, and represents cognitive linguistics at its very best!
Raymond W. Gibbs, Jr., author of Metaphor Wars: Conceptual Metaphor in Human Life
In his new book, Ning Yu continues his work on the issue of similarities and differences in metaphorical conceptualization across languages and cultures, this time focusing on morality. A major merit of the book is that it provides a fresh view on the moral metaphor systems in English and Chinese, which brings to light previously undiscovered facets of the domain. This is a must read for anyone interested in the conception of morality as such, its cross-cultural aspects, and conceptual metaphor theory in general.
Zoltán Kövecses, Eötvös Loránd University