Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism?

The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
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Chapter 1. What Is Popular Culture and Why Study It? What Is Popular Culture? What Are Popular Culture Texts? Why Study Popular Culture? Conducting Rhetorical Analyses of Popular Culture Texts Chapter 2. Expanding the Rhetorical Tradition The Nature of Rhetoric and Rhetorical Criticism Evolution of the Rhetorical Tradition in Western Societies Conducting a Neo-Aristotelian Analysis New (Contemporary and Postmodern) Rhetorical Approaches Chapter 3. A Narrative Perspective Narrative Paradigm Elements of Storytelling Narratives in New Media Conducting a Narrative Analysis Chapter 4. A Dramatistic Perspective The Dramatistic Life Cycle Cluster Analysis The Pentad Conducting a Dramatistic Analysis Chapter 5. A Symbolic Convergence Perspective Symbolic Convergence Theory Fantasy Theme Analysis Rhetorical Visions and Master Analogues Life Cycles, Types, and Cues Conducting a Symbolic Convergence Analysis Chapter 6. A Neo-Marxist Perspective Ideology and Hegemony Materialism and Economic Metaphors Sites of Struggle Conducting a Neo-Marxist Analysis Chapter 7. Feminist Perspectives Hegemony Sites of Struggle Waves of Feminism Feminist Perspectives Conducting a Feminist Analysis Chapter 8. A Music Perspective: The Illusion of Life Music As Rhetoric The Illusion of Life: Virtual Time and Virtual Experience Conducting an Illusion of Life Analysis Chapter 9. Visual Perspectives History and Nature of Visual Communication Visual Theory Perspectives Visual Pleasure Theory Conducting a Visual Pleasure Analysis Chapter 10. Media-Centered Perspectives Media History and Evolving Insights Media-Centered Theories Conducting a Media-Centered Perspective Analysis Appendix. Writing a Popular Culture Rhetorical Essay
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Produktdetaljer

ISBN
9781071851548
Publisert
2025-02-18
Utgave
4. utgave
Utgiver
SAGE Publications Inc
Vekt
650 gr
Høyde
231 mm
Bredde
187 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
376

Biografisk notat

Deanna D. Sellnow is a professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida. She conducts research in two major areas. The first focuses on strategic instructional communication in a variety of contexts including both in-person and online classrooms, as well as risk, crisis, and health communication contexts. The second focuses on rhetorical studies of popular culture (ranging from music to advertisements to television programs and feature films). She has conducted funded research for the World Health Organization (WHO), the U.S. Geological Survey (USGS), the U.S. Department of Agriculture (USDA), the U.S. Department of Homeland Security (DHS), the National Oceanic and Atmospheric Administration (NOAA), and the U.S. Centers for Disease Control and Prevention (CDC). Her work is published in refereed national and international journals, as well as several books. She has presented her work across the United States and in many countries around the world, including Canada, China, Denmark, Egypt, England, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Senegal, Singapore, Spain, Sweden, Türkiye, and Vietnam. She and her husband, Tim, have a daughter (Debbie) and son-in-law (Scott), son (Rick) and daughter-in-law (Sarah), and three grandchildren (Lincoln, Emmett, and Rosemary). Thomas G. Endres is a professor of Communication Studies at the University of Northern Colorado, where he serves as coordinator to the Leadership Studies (LEAD) minor and to the Extended Campus online degree completion program. In a career marked primarily by administrative (chair or director) responsibilities, he found time to conduct research in the areas of pedagogy, popular culture, and rhetoric. He has published several dozen refereed articles, book chapters, conference proceedings, and an encyclopedia entry, applying Bormann’s Symbolic Convergence Theory to the study of rhetorical communities; examining such diverse collectives as single mothers, father-daughter dyads, laity in the Catholic church, and tattooed people. He is author and photographer of two books: Sturgis Stories: Celebrating the People of the World’s Largest Motorcycle Rally and, most recently, My Costume, Myself: Celebrating Stories of Cosplay and Beyond. He has delivered more than 250 presentations, workshops, and keynote addresses across the United States and in countries such as Austria, China, the Czech Republic, Japan, Spain, Thailand, Turkey, and the United Kingdom. Tom has four children (three daughters, one son) and, at the time of writing, two grandchildren. He lives in Greeley, CO, with his wife Maki Notohara Endres.