Rhetoric is the art of the persuasion. All our education, knowledge and experience are only valuable if we are able to effectively and convincingly communicate them to others. Ultimately, our own success depends not one what we know or who we know but on our ability to communicate persuasively. The purpose of this book is to equip you with tools that will enable you to build and deliver persuasive communications to any audience with and without preparation time. You will be better equipped to present your ideas, to defend your ideas and to challenge the ideas and arguments of others.