The first dedicated volume of its kind, _Visualizing Digital
Discourse_ brings together sociolinguists and discourse analysts
examining the role of visual communication in digital media. The
volume showcases work from leading, established and emerging scholars
from across Europe, covering a diverse range of digital media
platforms such as messaging, video-chat, gaming and wikis; visual
modalities such as emojis, video and layout; methodologies like
discourse analysis, ethnography and conversation analysis; as well as
data from different languages. With an opening chapter by Rodney
Jones, the volume is organized into three parts: _Besides Words and
Writing_, _The Social Life of Images_, and _Designing Multimodal
Texts_. From the perspective of these broad domains, chapters tackle
some of the major ideological, interactional and institutional
implications of visuality for digital discourse studies. The first
part, beginning with a co-authored chapter by Crispin Thurlow, focuses
on micro-level visual practices and their macro-level framing – all
with particular regard for emojis. The second part, beginning with a
chapter from Sirpa Leppänen, examines the ways visual resources are
used for managing personal relations, and the wider cultural politics
of visual representation in these practices. The third part, beginning
with a chapter by Hartmut Stöckl, considers organizational contexts
where users deploy visual resources for more transactional, often
commercial ends.
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Interactional, Institutional and Ideological Perspectives
Produktdetaljer
ISBN
9781501510182
Publisert
2020
Utgave
1. utgave
Utgiver
De Gruyter
Språk
Product language
Engelsk
Format
Product format
Digital bok