This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s and 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.

The volume:

  • Discusses fundamental aspects of media education and offers insights into new-age journalism;
  • Examines key concepts such as social media management, the role of music in pedagogy, transmedia storytelling, travel journalism, new trends in sports journalism, content for OTT platforms, social media handling, and web series;
  • Studies new and emerging areas of media education after the COVID-19 pandemic, such as health communication and online education.

With contributions from industry experts, this book will be an essential read for students and scholars of media studies, journalism, social media, media economics, education, management studies, policy studies, and communication studies.

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This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s to 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.

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List of Contributors

Acknowledgments

From the Editor's Desk

Chapter 1: Evolving Media Education and Gen Z

Suresh Chandra Nayak and Sanjaya Kumar Sahoo

Chapter 2: Media Education: A Pedagogical Shift Due to Online Education
Manish Verma, Debastuti Dasgupta, and Priyanka Roy

Chapter 3: Health Communication: Herald for New Beginning in Media Education
Pradeep Krishnatray and Sangeeta Srivastava

Chapter 4: Nuances of News: Print to Citizen Journalism

Sanjay Mohan Johri
Chapter 5: Training of Audio-Visual Storytellers of Gen Z
Gauri D. Chakraborty

Chapter 6: Television for Generation Z: The Endgame of Old Era
Amit Sharma
Chapter 7: Educational Advertising in Media Studies
Tasha Singh Parihar and Marisha Srivastava

Chapter 8: Education 4.0 and Media
A. Ram Pandey

Chapter 9: Emerging Trends and Types in Audio Communication: Touching Senses and Sensibilities Through New Technologies
Harish Kumar
Chapter 10: Music as a Tool of Teaching Pedagogy in Modern Education and Learning
Umesh Chandra Pathak

Chapter 11: Film Appreciation for Gen Z
Noveena Chakravorty

Chapter 12: Social Media Management and Measurement
Ramesh Kumar Sharma

Chapter 13: Gender and Communication: Need for Media Literacy
Govind Kumar
Chapter 14: Media Research in the 21st Century: Pedagogical Approaches
Amit Sharma and Smita

Chapter 15: Travel Journalism and Gen Z
Sukhnandan Singh
Chapter 16: Role of Drama and Acting in Media Education
Neeraj Karan Singh and Beenum Yadav

Chapter 17: Transmedia Storytelling: Perfect Platform for Gen ZAshutosh Kumar Pandey and Anupma Verma

Index

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Produktdetaljer

ISBN
9781032542171
Publisert
2026-03-16
Utgiver
Taylor & Francis Ltd
Høyde
234 mm
Bredde
156 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
180

Biografisk notat

Amitabh Srivastava, Professor, Culture and Media Studies, and Dean, School of Social Sciences, Central University of Rajasthan, Kishangarh, Ajmer, India.