This title was first published in 2003. The media is an important
influence on how a company or organization is perceived. This is an
insider's guide to media handling, showing readers what needs to be
done to achieve media success and offering them the tools to do it.
John Clare is a former ITN and "Daily Mail" journalist who is now a
media and crisis consultant, and here he shares his experience. He
offers an in-depth examination of the different media sectors - TV,
radio and print - and how to make your stories relevant to them. There
is a detailed explanation of how a newsroom works, based on different
desks and deadlines and how to take advantage of these. The different
types of editorial pieces - news and features - are analyzed, along
with the circumstances in which you should target each. The book
includes coverage of the use of the Internet as a vehicle for news.
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Produktdetaljer
ISBN
9781040282625
Publisert
2024
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter