At a time of declining church attendance, this book challenges us to understand that evangelism is more important than ever. The problem is that churches and their leaders often struggle with the idea and concepts around evangelism, unsure of what might be theologically or culturally appropriate ways to communicate the message. This book aims to supply principles and strategies for evangelism that are theologically rooted, practical and relevant to the 21st century. It shows how Jesus and the early church did evangelism and what we can learn from them for our situations. There is lots of practical help from two experienced practitioners to develop an evangelistic strategy for your church. It will also encourage leaders at every level of the church to be leaders and enablers in evangelism. The approach is theologically rigorous and powerfully practical, with the focus on redefining a genuine biblical evangelism. It will help you put foundations in place for developing a sustainable strategy in your church so that you can connect not just with those on the fringes but with those who are way outside.