In the 21st century people live on their wits. What determines how successful they are in whatever they do is their mental ability and, to a large extent, that depends on their memory quality. The author and colleagues of London University discovered that memory quality has even replaced IQ as the dominant predictor of school outcomes. Deriving from such research, this book, now in its third edition, contains a powerful system for enhancing memory quality. Written in plain, concise language, it is simple, effective and comprehensive in its application. It has been tested over and over again on the young, the old, the bright and the not so bright and it can be mastered in just 7 - 10 hours.