Changing hearts is an important part of changing minds. Research shows
that appealing to human emotion can help you make your case and build
your authority as a leader. This book highlights that research and
shows you how to act on it, presenting both comprehensive frameworks
for developing influence and small, simple tactics you can use to
convince others every day. This volume includes the work of: Nick
Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of
articles includes "Understand the Four Components of Influence," by
Nick Morgan; "Harnessing the Science of Persuasion," by Robert
Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda
A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis,
Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their
Wants and Needs," by Nancy Duarte; "Storytelling That Moves People,"
an interview with Robert McKee by Bronwyn Fryer; "The Surprising
Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell
with Facts and Figures, and When to Appeal to Emotions," by Michael D.
Harris. How to be human at work. The HBR Emotional Intelligence Series
features smart, essential reading on the human side of professional
life from the pages of Harvard Business Review. Each book in the
series offers proven research showing how our emotions impact our work
lives, practical advice for managing difficult people and situations,
and inspiring essays on what it means to tend to our emotional
well-being at work. Uplifting and practical, these books describe the
social skills that are critical for ambitious professionals to master.
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Produktdetaljer
ISBN
9781633693944
Publisert
2017
Utgiver
Harvard Business Review Press
Språk
Product language
Engelsk
Format
Product format
Digital bok