For undergraduate and postgraduate students taking modules in
international business, international strategy and global business
practice. Explore and understand international business through
practical, theory and analytical frameworks International Business,
8th Edition, by Collinson, Narula and Rugman presents students with
data and evidence to map trends, make predictions and take on the role
of decision makers in business and governments to enable them to lead
organisations with real insight in a complex, global environment. This
textbook connects tried-and-tested theory, analytical frameworks, data
and case examples to deliver a comprehensive guide to the subject from
authors who keep pace with the ongoing developments in both theory and
practice, focusing on the impacts of decisions on both the performance
of multinational firms and the societies and economies they work in.
The full text downloaded to your computer With eBooks you can: search
for key concepts, words and phrases make highlights and notes as you
study share your notes with friends eBooks are downloaded to your
computer and accessible either offline through the Bookshelf
(available as a free download), available online and also via the iPad
and Android apps. Upon purchase, you'll gain instant access to this
eBook. Time limit The eBooks products do not have an expiry date. You
will continue to access your digital ebook products whilst you have
your Bookshelf installed.
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Produktdetaljer
ISBN
9781292274171
Publisert
2020
Utgave
8. utgave
Utgiver
Pearson International Content
Språk
Product language
Engelsk
Format
Product format
Digital bok