International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.  
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PART 1: GLOBAL BUSINESS ENVIRONMENT Globalization TodayEthics, Social Responsibility, and Sustainability PART 2: NATIONAL BUSINESS ENVIRONMENTS Cross-Cultural BusinessPolitical, Economic, and Legal SystemsEconomic Development of Nations PART 3: INTERNATIONAL TRADE AND INVESTMENT International Trade TheoryGovernments and TradeForeign Direct InvestmentRegional Economic Integration PART 4: INTERNATIONAL FINANCIAL SYSTEM International Financial MarketsInternational Monetary System PART 5: INTERNATIONAL BUSINESS MANAGEMENT International Strategy and OrganizationAnalyzing International OpportunitiesSelecting and Managing Entry ModesDeveloping and Marketing ProductsManaging International OperationsHiring and Managing Employees
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Hallmark Features of This Title An easy-to-read, integrative text An integrative organizing framework helps students understand how all concepts of IB are related.Conceptual material and specialized business activities are described using concrete terms.Culturally rich chapter introductions use real world examples to sensitize readers to different cultures they may do business with in the future. Comprehensive, yet concise coverage of concepts Global Sustainability boxes promote social, economic, and environmental awareness.Culture in the Global Workplace sections further introduce readers to different cultures and the way those people view business.
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New and Updated Features Current, relevant content NEW and UPDATED: Chapter-opening vignettes, closing cases, examples, graphs, tables, and maps have all been thoroughly revised to reflect recent events and trends. They look at globalization, trade flows, info technology, the pandemic and remote work, inequality, 21st century workplace skills, and more.NEW: An entire chapter is now devoted to ethics, social responsibility and sustainability in IB (Ch. 2), for dedicated study of these important topics. Applications to aid student learning UPDATED: Learning Objectives summarize the main concepts students should take away from each chapter.NEW: Mini Cases examine international management and other important topics at companies such as Apple, Tesla, Samsung, Marvel, and more.UPDATED: Global Manager boxes and Cultural Insights boxes address key issues in IB and make connections between the text and real world. New boxes examine global expansion, PESTLE analysis, and more. Tools to assess student's understanding UPDATED: Quick Study concept checks help students verify that they have retained the main concepts of the chapter.
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Produktdetaljer

ISBN
9781292450247
Publisert
2023-07-26
Utgave
10. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
9 gr
Høyde
165 mm
Bredde
128 mm
Dybde
1 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Lisensnøkkel fysisk
Antall sider
4