_International Sport Management, Second Edition_, takes a
comprehensive look at the organization, governance, business
activities, and cross-cultural context of modern sport on an
international level. As the sport industry continues its global
expansion, this second edition serves as an invaluable guide for
students whose careers will require an international understanding of
the relationships, influences, and responsibilities in sport
management.
With a diverse editorial team and assembly of contributors from all
corners of the globe, this text presents a truly international
perspective and multiple viewpoints on the burgeoning subfield of
international sport management. Each chapter showcases how sport
operates in various geopolitical environments and cultures, and the
text has been updated to address current issues in the industry:
- An engaging new opening chapter on growth in international sport
- A standardized organization of the part II chapters for easier
comparison across regions
- A new chapter dedicated to social media in international sport
- New content on corruption and doping in sport, including examples
from the Olympics
_International Sport Management, Second Edition_, introduces students
to the structure of governance in international sport and prepares
them to apply management strategies in the business segments of sport
marketing, sport media and information technology, sport event
management, and sport tourism. Case studies and sidebars apply the
concepts to real-world situations and demonstrate the challenges and
opportunities that future sport managers will face on a regular basis.
Instructors will find a suite of ancillaries: a test package, a
presentation package, and an instructor guide with tips on
incorporating the case studies into the course to maximize the
practical learning experience.
With _International Sport Management_, both practicing and future
sport managers will develop an increased understanding of the range of
intercultural competencies necessary for success in the field. Using a
framework of strategic and total-quality management, the text allows
readers to examine global issues from an ethical perspective and
uncover solutions to complex challenges that sport managers face. With
this approach, readers will learn how to combine business practices
with knowledge in international sport to excel in their careers.
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Produktdetaljer
ISBN
9781492589907
Publisert
2019
Utgave
2. utgave
Utgiver
Human Kinetics Publishers
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter