Combining critical theory with real-world insights, this
introductory-level textbook provides a modern, inclusive approach to
the hospitality and tourism industry. As the industry rapidly evolves
with significant shifts in demographics, technology and global
interconnectedness, Introduction to Hospitality and Tourism prepares
undergraduate Tourism and Hospitality students to navigate these
changes in their future careers by providing a solid foundation in
core principles while highlighting the importance of embracing
innovation. This textbook offers a practical overview of the key
facets of the hospitality, tourism and events industry, with: - Food
and beverage, lodging, tourism, events, entertainment and recreation,
wellness and health, and managed services - Service excellence,
marketing, human resources, finance, risk management, operations, and
infrastructure - Real-world examples and insights spanning global
brands and niche sectors-from Walt Disney World, Marriott, and Compass
Group to NetJets, Cleveland Clinic, and Red Rocks Amphitheatre
Introduction to Hospitality and Tourism includes in-text learning
features such as scenario-based exercises and reflective questions to
help students apply hospitality and tourism industry theory to
practice. Online resources include PowerPoint lecturer slides, blog
posts and videos featuring practitioners, and additional exercises and
reflective questions.
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A Contemporary Approach
Produktdetaljer
ISBN
9781398622265
Publisert
2025
Utgave
1. utgave
Utgiver
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter