Technological changes have radically altered the ways in which people
use visual images. Since the invention of photography, imagery has
increasingly been used for entertainment, journalism, information,
medical diagnostics, instruction, branding and communication. These
functions move the image beyond aesthetic issues associated with art
and into the realm of communication studies. This introductory
textbook introduces students to the terminology of visual literacy,
methods for analyzing visual media, and theories on the relationship
between visual communication and culture. Exploring the meanings
associated with visual symbols and the relationship of visual
communication to culture, this book provides students with a better
understanding of the visually oriented world in which they live. From
cave art to virtual reality, all visual media are discussed with
methods for evaluation. Student-friendly features such as boxed
topics, key terms, web resources, and suggestions for exercises are
provided throughout.
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Produktdetaljer
ISBN
9781433142048
Publisert
2022
Utgave
1. utgave
Utgiver
Vendor
Peter Lang Inc., International Academic Publishers
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter