Technological changes have radically altered the ways in which people
use visual images. Since the invention of photography, imagery has
increasingly been used for entertainment, journalism, information,
medical diagnostics, instruction, branding and communication. These
functions move the image beyond aesthetic issues associated with art
and into the realm of communication studies.
This introductory textbook introduces students to the terminology of
visual literacy, methods for analyzing visual media, and theories on
the relationship between visual communication and culture. Exploring
the meanings associated with visual symbols and the relationship of
visual communication to culture, this book provides students with a
better understanding of the visually oriented world in which they
live. From cave art to virtual reality, all visual media are discussed
with methods for evaluation. Student-friendly features such as boxed
topics, key terms, web resources, and suggestions for exercises are
provided throughout.
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From Cave Art to Second Life
Produktdetaljer
ISBN
9781433142055
Publisert
2018
Utgave
2. utgave
Utgiver
Vendor
Peter Lang Inc., International Academic Publishers
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter