Strategic Management, 5e by Frank T. Rothaermel is the fastest growing
Strategy title in the market because it uses a unified, singular voice
to help students synthesize and integrate theory, empirical research,
and practical applications with current, real-world examples. His
approach not only offers students a learning experience that uniquely
combines rigor and relevance, but also provides tight linkage between
the concepts and cases. Rothaermel 5e prepares students with the
foundation they need to understand how companies gain and sustain
competitive advantage, while developing students’ skills to become
successful future leaders capable of making well-reasoned strategic
decisions.
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Produktdetaljer
ISBN
9781260590968
Publisert
2020
Utgave
5. utgave
Utgiver
Vendor
McGraw-Hill Higher Education (International)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter