Preface. Part One. Practical Communication. Fourteen Greatest Ideas for Understanding Communication. Part Two. Effective Speaking and the Art of Listening. Twenty-four Greatest Ideas for Effective Speaking. Six Greatest Ideas for the Art of Listening. Part Three. Develop Your Writing and Reading Skills. Nine Greatest Ideas for Clear Writing. Six Greatest Ideas for the Art of Reading. Part Four. The Manager as Communicator. The Greatest Ideas for Giving Presentations. Twelve Greatest Ideas for Leading Effective Meetings. Eight Greatest Ideas for Successful Interviews. Part Five. Communicating in Organizations. Six Greatest Ideas for Organizational Communication. Five Greatest Ideas for Delighting Your Customers. About John Adair. Index.