<i>‘Irene Calboli and Jacques de Werra have put together a comprehensive look at trademark transactions throughout the world. Essential reading for specialists in international trademark law and for anyone who wants to understand more about laws other than their own.’</i>
- Mark A. Lemley, William H. Neukom Professor, Stanford Law School, US,
<i>‘Commercial transactions involving trademarks, especially across borders, have received scant in-depth attention in law literature. With insights from the emerging markets of Brazil, China and India to the EU and USA via Australia and Japan, this book deals with the multifarious aspects. The reader will finish it not only with their knowledge greatly enhanced but convinced that, at least in this field, the world most certainly is not flat.’ </i>
- David Llewelyn, Singapore Management University and King's College London, UK,
<i>‘An incisive, must-have book for every practitioner or scholar who is serious about trademark transactions. The key areas of this crucial subject are compellingly unpacked by famous authors from around the globe in a user-friendly format. Outstanding scholarship and presentation.’ </i>
- Frederick Mostert, University of Oxford, UK and Past President of the International Trademark Association,
<i>‘In addition, and to be expected, there’s excellent regional coverage of the key characteristics of trademark transactions in a range of jurisdictions. The contributors offer scholastic authorship from renowned trademark experts - giving us just what Edward Elgar publications always give us which is very high quality legal discussion throughout.’</i>
- The Barrister Magazine,
Key features include:
- A comprehensive overview of legal and policy-related issues
- A blend of approaches underpinning strategic considerations with analytical rigour
- Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions
- Authorship from renowned trademark experts
Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.
Contributors: L. Anderson, N. Binctin, G. Bühler, R. Burrell, I. Calboli, C. Czychowski, L. Dal Molin, R.P. D'Souza, D.J. Gervais, S. Ghosh, J.C. Ginsburg, H. Guo, M. Handler, M. Höpperger, R. Jacob, S.H.S. Leong, C. Manara, J.-F. Maraia, R. Mittal, X.-T. Nguyen, A. Nordemann, M. Senftleben, S. Teramoto, J.C. Vaz e Dias, J. de Werra, N. Wilkof, D. Yokomizo