Wine law and policy have evolved significantly over the last century, progressively moving from national terroirs to a global market. In this process, countries and regions took different approaches to address new problems wish are analyzed in this book.

 List of Abbrevations  List of Illustrations  Notes on Contributors  Foreword: Apéritif  Christopher Heath 1 An Introduction to Wine Regulation in a Globalized Market    Prospects and Limits of Wine Governance   Julien Chaisse, Fernando Dias Simões, and Danny Friedmann PART 1 The Wine Market: Past, Present and Future in a Global Economy 2 The Rise and Fall of the World’s Largest Wine Exporter – and Its Institutional Legacy  Giulia Meloni and Johan Swinnen 3 Tradition, Territory, and Terroir in French Wine  Role, Function, and Purpose of the Institut National De l’origine Et de la Qualité in the French Wine Law Model   Fabrice Giordano 4 Exploring Italy’s Wine Law Reforms  Experiences, Challenges, and Prospects   Antonio Rossi and Duilio Cortassa 5 “Innovative Tradition”  Austrian Wine Regulation between Past and Future   Iris Eisenberger and Rostam J. Neuwirth 6 Between Wines and Spirits  Classification Challenges of Polish ‘Fruit Wine’-based Products in EU Perspective   Joanna Pawlikowska, Aleksander Stepkowski, and Leszek Wiwala 7 Wine law in Australia  Challenges of Local Identity in a Global Marketplace   Lisa Toohey 8 Libiam Ne’ Lieti Calici  EU and Chinese Policies in Support of Wine Production   Flavia Marisi 9 Wine and Liquor Laws in Canada – Trends and Regulatory Challenges  Daniel Hohnstein 10 The Protection of Foreign Investment in the Wine Sector  Laurence Ponty, Baptiste Rigaudeau, and Jean-Robin Costargent PART 2 The Role of Intellectual Property Law in the Wine Market 11 Grafting the Old and New World  Towards a Universal Trademark Register that Cancels Generic IGO Terms   Danny Friedmann 12 The Protection of Traditional Terms for Wines in the European Union and Beyond  Anke Moerland and Ramyaa Bhadauria 13 The Barolo Appellation of Origin in the Global Market  Anisha Mistry and Luca Valente 14 “Pure Michigan” and “Napa Valley 100%”  Is Protection of American Origin Wines as Geographic Indications on Fertile Ground?   Rebeccah Gan 15 Australia Corked Its Champagne and So Should We    Enforcing Stricter Protection for Semi-Generic Wines in the United States   Lindsey A. Zahn 16 Integrating the Protection of Foreign Geographical Indications in Federal States  Transsystemic Study of GI Protection in Canada, the USA, and Germany   Nicolas Charest 17 The Protection of Vines, Grapes and Wine under Plant Variety Rights Law, with a Particular Focus on the EU  Philippe de Jong 18 Trade Dress Regulation and Protection Rules Applying to Wine in Turkey  Burak Keskin 19 Patent Search and Analysis in the Wine Industry  A Guided Tour from Vineyards to Your Table   Luca Falciola PART 3 Wine beyond the Market: Health Policy, Ethical and Social Issues 20 On the Jurisprudence of Wine’s Journeys from National Terroirs to a Global Market    Places of Normativity, Mythology and Justice in London and Aotearoa/New Zealand   Wayne Morrison 21 Protecting Wine Packaging as a Trademark    Why the Substantial Value Exclusion Makes the Task Unreasonably Burdensome   Jacopo Ciani 22 Prošek or Prosecco  Intellectual Property or Intangible Cultural Heritage?   Steven Gallagher 23 The Use of All Wines  A Legal Analysis for Conservative Judaism   Elliot N. Dorff 24 Risk Management in the Wine Supply Chain  Diego Saluzzo 25 The Grass is Greener on the Other Side  Biodynamic Wines and Trademarks, the Quest for Answers   Ana Penteado 26 In Vino Veritas  Blockchain as a Viable Solution for Combating Counterfeit Wines in China   Jerry I-H Hsiao  Index