'It is the making of symbols that both enlightens and disturbs and in many ways this collection opens our eyes to the fashion myth - without destroying one of the most compelling of social fantasies.'Financial Times'For Barthes, words and objects have in common the organized capacity to say something; at the same time, since they are signs, words and objects have the bad faith always to appear natural to their consumer, as if what they say is eternal, true, necessary, instead of arbitrary, made, contingent.'Edward Said'Barthes's treatment of fashion in The Fashion System is his most elaborate attempt to reveal the little worlds of meaning enclosed in each nuance of social life. One is able to hear the voice of a sensitive and sensible critic who was alive to the symbolic vitality of the world.'New York Times'..the great student of signs'Edmund White'..a wily observer of 'naturalness' and the 'falsely obvious.' A vivid polemicist, Barthes has something too of the c