Contents Thanks Acknowledgements Introduction Part 1: Video Exploitation Introduction 1 Video and text 1.1 Translate it back 1.2 Change the genre 1.3 Imagine the scene 1.4 Interior monologues 1.5 Intertitles 1.6 Comment on the comments 1.7 Dialogues 1.8 Video dictogloss 1.9 Video-enhanced texts 1.10 The art of the title 2 Video and narrative 2.1 See it, read it, watch it 2.2 One-minute story 2.3 Mini Bollywood 2.4 Reconstruct the plot 2.5 Narrative errors 2.6 Screenshot storyboard 2.7 Turning points 2.8 Be the commentator 2.9 Penalty shoot-out 2.10 The identity box 3 Video and persuasion 3.1 Ads A: techniques 3.2 Ads B: guidelines 3.3 Promo power 3.4 Videojugs 3.5 Views about news 3.6 The art of the trailer 3.7 Trailers past and present 3.8 Blurb vs trailer   4 Video and music 4.1 Listen and predict 4.2 Beyond the lyrics 4.3 One song, many versions 4.4 Two songs, one video 4.5 Mash-up madness 4.6 Change the soundtrack 4.7 Videoke 4.8 Performance! 5 Video and topic 5.1 Love 5.2 Water 5.3 Sport 5.4 Daily life 5.5 Memory 5.6 Humour 5.7 Culture 5.8 Travel Part 2: Video Creation Introduction 6 Straightforward: Level 1 6.1 Limelight 6.2 Meme machine 6.3 Voice-over substitution 6.4 Good game? 6.5 Lip service 6.6 Campaign 6.7 Structured learning diary 7 Medium: Level 2 7.1 Prove it! 7.2 Make or break 7.3 Ghostly screencast 7.4 Game on 7.5 Detour 7.6 Alternative use 7.7 Body swap 8 Challenging: Level 3 8.1 Continuity chaos 8.2 New news 8.3 Shuffle kerfuffle 8.4 That was then 8.5 Dub club 8.6 Guest speaker 8.7 Tube talk 8.8 Footage 9 Elaborate: Level 4 9.1 I, Object 9.2 Corruption disruption 9.3 Trope 9.4 Off-duty avatars 9.5 The egg challenge 9.6 Invader 9.7 Half-baked remake 9.8 Coming up … List of sources Index