For Principles of Macroeconomics courses at two- and four-year colleges and universitiesReveal the relevance of economics through real-world business examplesOne of the challenges of teaching Principles of Macroeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Macroeconomics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.This program provides a better teaching and learning experience—for you and your students. It will help you to:• Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track.• Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding.• Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292059778) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
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I. Introduction1. Economics: Foundations and Models 2. Trade-offs, Comparative Advantage, and the Market System 3. Where Prices Come From: The Interaction of Demand and Supply 4. Economic Efficiency, Government Price Setting, and Taxes 5. The Economics of Health Care II. Firms in the Domestic and International Economies 6. Firms, the Stock Market, and Corporate Governance 7. Comparative Advantage and the Gains from International Trade III. Macroeconomic Foundations and Long-Run Growth 8. GDP: Measuring Total Production and Income 9. Unemployment and Inflation 10. Economic Growth, the Financial System, and Business Cycles 11. Long-Run Economic Growth: Sources and Policies IV. Short-Run Fluctuations 12. Aggregate Expenditure and Output in the Short Run 13. Aggregate Demand and Aggregate Supply Analysis V. Monetary and Fiscal Policy 14. Money, Banks, and the Federal Reserve System 15. Monetary Policy 16. Fiscal Policy 17. Inflation, Unemployment, and Federal Reserve Policy VI. The International Economy 18. Macroeconomics in an Open Economy 19. The International Financial System
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Show students how economics is relevantReal-world business chapter-opening cases set a context for learning, spark students' interest, and provide a unifying theme for the chapter by showing how the economic concepts presented impact a real business. Many of the companies included are new to this edition, and all those featured in previous editions have been updated with current information.A Personal Dimension: Economics in Your Life feature in each chapter opener helps students relate to the material. Students are prompted to think about questions posed in this feature as they work through the chapter. At the end of the chapter, the authors provide answers to these questions.An Inside Look features at the end of each chapter help students apply economic thinking to current events and policy debates. These features consist of newspaper articles that illustrate how key principles have been used by the company featured in the chapter-opening case to make a business decision. The authors provide an analysis of the article, corresponding graph(s), and Thinking Critically exercises. Chapters 1–4 include new An Inside Look features that help students apply economic thinking to current events and policy debates. Additional articles and analysis are updated weekly on MyEconLab.Making the Connection features help students tie economic concepts to current events and policy issues by revealing how the information they are learning has been used in actual situations. The fifth edition incorporates 27 new, contemporary Making the Connection features designed to help students see the relevance of course material.Foster thorough understanding via a flexible, student-focused approachAn accessible writing style brings concepts to life. 94% of 1,500 students from different colleges and universities across the country who reviewed Hubbard/O'Brien rated the writing style an "A" or "B" compared to their current Principles of Economics textbook in use.Solved problems throughout the text provide models of how to solve an economic problem by breaking it down step-by-step. Each solved problem includes a problem statement, delineated steps to solve the problem, a graph, and a Your Turn feature that directs students to related end-of-chapter problems for immediate practice. This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or word-problem skills. A flexible presentation of aggregate demand and aggregate supply (AD-AS) enables instructors to teach the course in a fashion that suits their goals. The text includes a layered, full-color acetate for the Dynamic AD-AS Model and basic AD-AS graphs that make it possible to omit Dynamic AD-AS altogether.
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Produktdetaljer

ISBN
9781292059440
Publisert
2014-09-03
Utgave
5. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
1580 gr
Høyde
278 mm
Bredde
220 mm
Dybde
3 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
744