Forundergraduate and graduate courses in marketing management.
Thegold standard for today’s marketing management student The world
of marketing is changing every day — and in order for students
tohave a competitive edge, they need a text that reflects the best and
mostrecent marketing theory and practices. Marketing
Management collectivelyuses a managerial orientation, an analytical
approach, a multidisciplinaryperspective, universal applications, and
balanced coverage to distinguish itfrom all other marketing management
texts out there. Unsurpassed in its breadth,depth, and relevance,
the 16th Edition features a streamlinedorganization of the content,
updated material, and new examples that reflectthe very latest market
developments. After reading this landmark text, studentswill be armed
with the knowledge and tools to succeed in the new marketenvironment
around them.
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Produktdetaljer
ISBN
9781292405100
Publisert
2021
Utgave
16. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter