Marketing Places and Spaces' covers a broad range of issues that
hospitality and tourism executives will benefit from addressing, but
frequently forget to do so. To provide an indication of the broad
range and exciting coverage of issues, here are a few titles of the 21
chapters in the volume: Conceptualizing the Value Co-creation
Challenges for Tourist Destinations: a Supply-Side Perspective; The
Emotional Attachment Built through the Attitudes and Managerial
Approach to Place Marketing and Branding - The Golden City of
Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist
Destinations; How do Tourists Turn Space into Place? - A
Conceptualisation for Sustainable Place Marketing; the Influence of
Slow City in the Context of Sustainable Destination Marketing;
Wedding-based Tourism Development: Insights from an Italian
Context.Authors include tourism researchers working in Finland, UK,
Macau, Japan, New Zealand, and beyond. A practical strategy guide and
an in-depth complement with extensions to Elizabeth Gilbert's 'Eat
Pray Love' for hospitality and tourism professionals and educators is
the relevant perspective that 'Marketing Places and Spaces' provides.
Les mer
Produktdetaljer
ISBN
9781784419394
Publisert
2017
Utgiver
Emerald Publishing Ltd.
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter