Mastering Strategy Workshops for Business Success

Innbundet / 2014 / Engelsk

Produktdetaljer

ISBN13
9781440829536
Publisert
2014
Utgiver
Vendor
Praeger Publishers Inc
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
164
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Mastering Strategy Workshops for Business Success

Innbundet / 2014 / Engelsk
Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.Presents the most effective and useful strategy concepts and frameworks in a condensed, easy-to-grasp and entertaining manner that anyone or any business can benefit fromProvides many current and classic examples to show the application of the frameworks, making key concepts easy to understandOrganizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunitiesShows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas
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Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.
Having a unique strategy is the key to success for every business.
Michael R. Braun, PhD, is associate professor of management and the Poe Family Faculty Fellow at the University of Montana. Scott F. Latham, PhD, researches organizational decline, environmental turbulence, and innovation and consults with entrepreneurial organizations on business models, growth, and strategic positioning.
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Produktdetaljer

ISBN13
9781440829536
Publisert
2014
Utgiver
Vendor
Praeger Publishers Inc
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
164
Se alle