. McQuail's Mass Communication Theory has been the benchmark for
studying mass communication theory for more than 25 years. It remains
the most authoritative and comprehensive introduction to the field and
still offers unmatched coverage of the research literature. The Sixth
Edition of this bestselling textbook covers everything a student needs
to know of mass communication: communication models of the sender, the
message and the audience and the diverse forms of mass communication
today, including television, radio, newspapers, film, music, the
internet and other forms of new media. This book proves that more than
ever, theories of mass communication matter for the broader
understanding of society and culture. Fully up-to-date, this new
edition includes: New boxed case studies on key research publications,
familiarizing students with the critical research texts in the field.
A new streamlined structure for better navigation. More definitions,
examples, and illustrations throughout to bring abstract concepts to
life. Major updates on new media, globalization, work and economy.
McQuail's Mass Communication Theory is the indispensable resource no
student of media studies can afford to be without.
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Produktdetaljer
ISBN
9780857023223
Publisert
2010
Utgave
6. utgave
Utgiver
Vendor
Sage Publications (UK)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter