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Media Literacy - International Student Edition

Potter W. James
Heftet / 2020 / Engelsk

Produktdetaljer

ISBN
9781544328706
Publisert
2020-07-16
Utgave
9. utgave
Utgiver
Vendor
SAGE Publications Inc
Vekt
830 gr
Høyde
231 mm
Bredde
187 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter
Potter W. James

Biografisk notat

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.  

Media Literacy - International Student Edition

Potter W. James
Heftet / 2020 / Engelsk
Potter W. James
Heftet / 2020 / Engelsk
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Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy
Les mer
Teaching students how to navigate through the overwhelming flood of information found in today’s media-saturated world, Media Literacy explores the key components to understanding the world of mass media.
Les mer
Preface Acknowledgements About the Author Part I: Introduction Chapter 1. Why Increase Media Literacy? Chapter 2. Media Literacy Approach Part II: Audiences Chapter 3. Audience: Individual Perspective Chapter 4. Audience: Industry Perspective Chapter 5. Children as a Special Audience Part III: Industry Chapter 6. Development of the Mass Media Industries Chapter 7. Economic Perspective Part IV: Content Chapter 8. Media Content and Reality Chapter 9. News Chapter 10. Entertainment Chapter 11. Advertising Chapter 12. Interactive Media Part V: Effects Chapter 13. Broadening Our Perspective on Media Effects Chapter 14. How Does the Media Effects Process Work? Part VI: The Springboard Chapter 15. Helping Yourself and Others to Increase Media Literacy Part VII: Confronting the Issues Issue 1. Ownership of Mass Media Businesses Issue 2. Sports Issue 3. Fake News Issue 4. Fake Advertising Issue 5. Mass Violence Issue 6. Privacy Glossary References Index
Les mer

Relaterte produkter

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy
Les mer
Teaching students how to navigate through the overwhelming flood of information found in today’s media-saturated world, Media Literacy explores the key components to understanding the world of mass media.
Les mer
Preface Acknowledgements About the Author Part I: Introduction Chapter 1. Why Increase Media Literacy? Chapter 2. Media Literacy Approach Part II: Audiences Chapter 3. Audience: Individual Perspective Chapter 4. Audience: Industry Perspective Chapter 5. Children as a Special Audience Part III: Industry Chapter 6. Development of the Mass Media Industries Chapter 7. Economic Perspective Part IV: Content Chapter 8. Media Content and Reality Chapter 9. News Chapter 10. Entertainment Chapter 11. Advertising Chapter 12. Interactive Media Part V: Effects Chapter 13. Broadening Our Perspective on Media Effects Chapter 14. How Does the Media Effects Process Work? Part VI: The Springboard Chapter 15. Helping Yourself and Others to Increase Media Literacy Part VII: Confronting the Issues Issue 1. Ownership of Mass Media Businesses Issue 2. Sports Issue 3. Fake News Issue 4. Fake Advertising Issue 5. Mass Violence Issue 6. Privacy Glossary References Index
Les mer

Produktdetaljer

ISBN
9781544328706
Publisert
2020-07-16
Utgave
9. utgave
Utgiver
Vendor
SAGE Publications Inc
Vekt
830 gr
Høyde
231 mm
Bredde
187 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter
Potter W. James

Biografisk notat

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.  

Relaterte produkter