MEDIA PSYCHOLOGIST ERIC RASMUSSEN EXPLORES THE VITAL ROLE OF PARENTS IN EMPOWERING CHILDREN TO MAKE MEDIA CHOICES THAT PROMOTE THEIR WELL-BEING. Rasmussen challenges prevailing assumptions about human nature in a way that pushes the broader field of human communication and its disciplinary offspring, children, and media beyond the bounds of current dominant paradigms. _Media Parenting_ reviews past empirical findings, advocates for media parenting's reconceptualization, and proposes a research roadmap leading to a more enriching, theoretical understanding of the dynamic interactions between parents, children, and media.