Produktdetaljer
Biografisk notat
Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.
<p>"A comprehensive reference book that’s essential reading for anyone hoping to understand and develop better creative thinking and problem-solving skills."</p><p>Dr Nik Mahon, <i>Principal Teaching Fellow, University of Southampton, UK</i></p>
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.
The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.
Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.
Produktdetaljer
Biografisk notat
Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.