Produktdetaljer
ISBN
9780866562898
Publisert
1984-01-01
Utgiver
Taylor & Francis Inc
Vekt
362 gr
Høyde
210 mm
Bredde
148 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
128
Forfatter
Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
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Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Les mer
Contents
Preface
- Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
- Marketing Long Term and Senior Care Services
- Marketing Services for Seniors
- Increasing Competition Will Expand the Healthcare Marketer’s Role
- The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment
- Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
- Challenges in Marketing Mental Health Senior Services
- Skilled Nursing Facility Marketing: A Better Piece of Pie
- Control of the Marketing Effort in Health Care Organizations
- Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important
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Produktdetaljer
ISBN
9780866562898
Publisert
1984-01-01
Utgiver
Taylor & Francis Inc
Vekt
362 gr
Høyde
210 mm
Bredde
148 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
128
Forfatter