An art expert takes a critical look at restaurant menus—from style
and layout to content, pricing and more—to reveal the hidden
influence of menu design. We've all ordered from a restaurant menu.
But have you ever wondered to what extent the menu is ordering you? In
May We Suggest, art historian and gastronome Alison Pearlman focuses
her discerning eye on the humble menu to reveal a captivating tale of
persuasion and profit. Studying restaurant menus through the lenses
of art history, experience design and behavioral economics, Pearlman
reveals how they are intended to influence our dining experiences and
choices. Then she goes on a mission to find out if, when, and how a
menu might sway her decisions at more than sixty restaurants across
the greater Los Angeles area. What emerges is a captivating,
thought-provoking study of one of the most often read but rarely
analyzed narrative works around.
Les mer
Restaurant Menus and the Art of Persuasion
Produktdetaljer
ISBN
9781572848221
Publisert
2018
Utgiver
Open Road Integrated Media, Inc.
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter