"Dawson knows how to write charming prose and to apply his talent to unravelling hard ideas. Few people can write about cognitive science methodology in such a disarmingly easy-to-read style. This is not only a thorough book that reaches into all the serious issues of the day, but it is one that is more accessible than any I have read." <i>Zenon Pylyshyn, Professor of Cognitive Science, Rutgers University</i><br /> <p>"Dawson's book is a fine treatment of the computational and psychological heartland of cognitive science for senior students. There is no serious competition. Many texts are a forced march through the disciplines. By contrast, Dawson has found what he calls the 'unifying glue' that keeps the different disciplines within cognitive science working together." <i>Andrew Brook, Carleton University</i><br /> </p> <p>"This is not a novel hypothesis, but Dawson's use of the tri-level hypothesis to drive a cognitive science text is admirable. Dawson's book is very readable and will suit advanced-level undergraduates or postgraduates cognitive science students with a speciality in one of the contributing disciplines. This is a book which I recommend not just as a text, but as essential reading for practising cognitive scientists." <i>Richard Cooper, Times Higher Education Supplement</i><br /> </p> <p>"....this new unique casebook ismore than a welcome compliment to existing learning materials, it is the first vehicle to educating students for the global retailer's market." <i>Journal of Retialing and Consumter Services</i></p>