Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book features examples that help students develop economic intuition. It also introduces modern topics and focuses on developing a student's capacity to "think like an economist".

Microeconomics and Behavior, 7eRobert FrankPart 1: Introduction1. Thinking Like an Economist2. Supply and DemandAppendix: How Do Taxes Affect Equilibrium Prices and Quantities?Part 2: The Theory of Consumer Behavior3. Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem4. Individual and Market DemandAppendix: Additional Topics in Demand Theory5. Applications of Rational Choice and Demand Theories6. The Economics of Information and Choice Under UncertaintyAppendix: Search Theory and the Winner's Curse7. Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior8. Cognitive Limitations and Consumer BehaviorPart 3: The Theory of the Firm and Market Structure9. Production Appendix: Mathematical Extensions of Production Theory10. CostsAppendix: Mathematical Extensions of the Theory of Costs11. Perfect Competition12. Monopoly13. Imperfect Competition: A Game-Theoretic ApproachPart 4: Factor Markets14. LaborAppendix: The Economics of Workplace Safety15. CapitalAppendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: Welfare Economics16. Externalities, Property Rights, and the Coase Theorem17. Government18W. General Equilibrium and Market Efficiency (online only)