This new book explores the intricate world of strategic management,
offering a detailed look at the essential concepts and practical
applications across various business domains. The book covers
strategic planning and strategy formulation, laying the groundwork for
effective strategic decision-making, and goes on to offer insights
into the cognitive processes behind impactful choices in a strategic
context. It covers strategic global and international management
practices, strategic alliances and partnerships, corporate governance,
crisis management, strategic communication, performance measurement
and improvement, and more. It addresses the financial, technological,
and human aspects of strategic marketing with a special focus on
sustainable strategic management, discussing sustainable environmental
strategies, strategic ethics, and corporate social responsibility.
Case studies offer real world applications and lessons from successful
strategic implementations.
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A Roadmap to Sustainable Strategic Management
Produktdetaljer
ISBN
9781040804599
Publisert
2025
Utgave
1. utgave
Utgiver
Taylor & Francis
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter