The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effect significant, measurable and sustainable transformation in your sales organization.

7 Steps to Sales Force Transformation will help readers determine if their sales organizations need a transformation and if so, how to assess their sales organization's readiness through the analysis of six 'levers' of successful sales transformations. It also guides readers through a series of tasks, analyses, and decisions that will lead to a successful transformation. In particular, the authors will show you how to clarify your sales transformation vision and sell it to upper management, detail methods on how to deploy your vision, offer advice on how to sustain transformation through leadership and communication, and outline current trends that will impact future sales transformation. This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms.

Through original quantitative research, the authors' own experiences transforming sales organizations, and the lessons learned by a host of sales professionals they interviewed, you will understand how to transform and modernize your sales force to achieve your desired sales results and provide your customers with better service and value.

Shiver and Perla take the oft misunderstood idea of Sales Transformation and give the reader a practical set of guidelines to consider. It provides a common sense road map based on best practices for Sales Leaders to follow in their continuous effort to transform the organization to align with how their customers buy; an essential task in today's customer-empowered world. An important read for any sales executive.' —Stephen P. Young, Lecturer, Founding Director, Sales Executive RoundTable, Georgia State University

'This book shines a bright light on the subject of sales transformation. The authors clearly articulate 7 proven steps for sales leaders to follow with a transformation roadmap at the core. This should help the many companies that spend too much time analyzing and debating with little time or commitment left for execution.' —Gerhard Gschwandtner , CEO, Selling Power

'Having firsthand experience in multiple large-scale sales transformations, I would highlight that the risks could far outweigh any rewards if not thoughtfully considered in your strategy and planning. The Seven Steps offers a comprehensive, yet practical guide, which can help minimize risk while achieving the desired gains in such an undertaking. Kudos to Warren and Michael for delivering the guide rails for this sort of undertaking!' —Jim Neve, senior vice president, global sales and marketing operations, SunGard Financial Systems

'Sales transformations aredaunting but achievable with focus, partnership across the organization (inside and outside sales), and a plan. Take the time to make the changes and be brave – this book is a key guide on how to do this.' —Lisa Redekop, Sales Enablement Specialist, Gartner

'At last, a practical playbook to drive an effective, go-to market strategy to transform and sustain your business. Michael and Warren deliver insights, guidance, and the implementation steps needed to lead and sustain change in your sales organization.' —Marie Sonde, former Vice President Commercial Operations, IMS Health

Shiver and Perla take the oft misunderstood idea of Sales Transformation and give the reader a practical set of guidelines to consider. It provides a common sense road map based on best practices for Sales Leaders to follow in their continuous effort to transform the organization to align with how their customers buy; an essential task in today's customer-empowered world. An important read for any sales executive.' -Stephen P. Young, Lecturer, Founding Director, Sales Executive RoundTable, Georgia State University 'This book shines a bright light on the subject of sales transformation. The authors clearly articulate 7 proven steps for sales leaders to follow with a transformation roadmap at the core. This should help the many companies that spend too much time analyzing and debating with little time or commitment left for execution.' -Gerhard Gschwandtner , CEO, Selling Power 'Having firsthand experience in multiple large-scale sales transformations, I would highlight that the risks could far outweigh any rewards if not thoughtfully considered in your strategy and planning. The Seven Steps offers a comprehensive, yet practical guide, which can help minimize risk while achieving the desired gains in such an undertaking. Kudos to Warren and Michael for delivering the guide rails for this sort of undertaking!' -Jim Neve, senior vice president, global sales and marketing operations, SunGard Financial Systems 'Sales transformations are daunting but achievable with focus, partnership across the organization (inside and outside sales), and a plan. Take the time to make the changes and be brave - this book is a key guide on how to do this.' -Lisa Redekop, Sales Enablement Specialist, Gartner 'At last, a practical playbook to drive an effective, go-to market strategy to transform and sustain your business. Michael and Warren deliver insights, guidance, and the implementation steps needed to lead and sustain change in your sales organization.' -Marie Sonde, former Vice President Commercial Operations, IMS Health

For this book Warren and Michael interviewed nearly 30 CEOs and senior sales executives and conducted their own proprietary survey covering more than 100 sales organizations. In addition, the Symmetrics Group has spearheaded transformation initiatives for more than 25 organizations over the past six years. The authors' experience and research indicate that companies can transform their sales organization with a multifaceted, sustained approach to addressing all the key sales effectiveness drivers. There are both hard (quantitative) and soft (qualitative) elements to making it work. In Seven Steps to Sales Force Transformation the authors examine transformation across disciplines, as well as the human elements around the psychology of change Founded in 2010 and recently recognized by Inc. Magazine as one of the fastest growing private companies in America (#1,043 on the 2014 list) Symmetrics Group has worked on sales organization transformations for companies including Choice Hotels, JDSU, Central Garden & Pet, Intercontinental Hotels Group and SunGard. Other Symmetrics clients include CenturyLink, Constellation Energy, Thomson Reuters, Danaher, T. Rowe Price and Equifax. The company's pr team will help promote the book to their impressive client list, as well as many other media outlets

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