This concise textbook provides a comprehensive and clear overview of
the theory and practice of creative problem solving from a management
perspective. The book works step by step through the creative thinking
process. Beginning with theoretical frameworks, it considers ways of
thinking, defining problems and structuring responses to them,
techniques for generating ideas, evaluating and defining them, and
finally how technology can be used within the creative problem-solving
process. Pedagogical features to aid learning include objectives at
the start of each chapter, further reading suggestions and practical
examples. Divided into ten short chapters to suit content delivery,
this textbook is designed as either core or recommended reading for
advanced undergraduate, postgraduate, MBA and Executive Education
students studying Creativity and Innovation, Management and Leadership
and Management Skills.
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Produktdetaljer
ISBN
9781000397123
Publisert
2021
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter