Be a Network Marketing Leader Build a Community to Build Your Empire
Produktdetaljer
Biografisk notat
MARY CHRISTENSEN is one of the most sought-after speakers on the direct selling circuit and the author of Be a Network Marketing Superstar, Be a Recruiting Superstar, and Be a Party Plan Superstar.You built a business for yourself with a goal to reach new heights of success and earn a sustainable high income. However, the most important ingredient to being successful is not you, it’s your team!
Industry superstar Mary Christensen has revealed a plan for cultivating a community within your business that individuals will be impatient to enter, energized to participate in, and reluctant to leave
In Be a Network Marketing Leader, entrepreneurs and business owners will discover how to:
- Create a vibrant can-do culture
- Build team spirit
- Become an influential communicator
- Coach instead of train
- Challenge team members to aim higher
- Embrace change to stay ahead of the game
Ambitious goals require teamwork. When you focus on people ahead of products, they will contribute more and bring others into the fold--and your business will skyrocket!
CONTENTS
Acknowledgments
Introduction: It’s All in Your Hands
Part One: Ready to Lead
1 The Power of Network Marketing 9
2 The First Steps to Building Your Empire 18
Part Two: Grow Your Network
3 Developing a Community 33
4 Create an Upbeat, Can-Do Culture 38
5 Engage Your Team Members on Facebook 44
6 Healthy Relationships = Healthy Business 49
7 Walking the Talk 55
8 Your Contacts List Is King! 60
9 Maximizing the Potential of Social Media 72
10 Use Trade Shows and Events to Expand Your Prospect Pool 82
11 Sponsoring Wide and Deep 88
Part Three: Learn to Communicate
12 Effective Communication Is Job #1 103
13 Use Print Materials That Reflect Your Best 112
14 Connect with Audiences by Sharing Your Story 116
Part Four: Leading Your Team
15 Techniques for Creating an Engaged Community 129
16 Get the Benefits of Coaching Without Sapping Your Time 146
17 How to Guide Your Vulnerable Rookies 158
18 Chief Cheerleader: Celebrate Everything! 170
19 How to Motivate with Competition 175
Part Five: Going Forward
20 Be a Great Conductor! 181
21 Embracing Change—Your Competitive Edge 186
Conclusion 195
Appendix A: Top Twenty Direct Sales Countries by Sales in U.S. Dollars (Estimated) 199
Appendix B: Top Twenty Countries with Highest Percentage Annual Growth 200
Appendix C: Top Fifty Network Marketing Companies Worldwide 201
Index 206
About the Author 211