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Beyond Sticky Get off the commodity hamster wheel and create a bank brand people love

Bartlett Piland, Martha
Heftet / 2019 / Engelsk

Produktdetaljer

ISBN
9781948484787
Publisert
2019-10-17
Utgiver
Carpenter's Son Publishing
Høyde
215 mm
Bredde
139 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
176

Forfatter
Bartlett Piland, Martha

Biografisk notat

She’s an innovator, inventor and entrepreneur. Some call her a business personal trainer. In 1998, she founded MB Piland Advertising + Marketing. The agency has a reputation for razor sharp strategy and killer creative. Martha’s forward-focused vision led to the creation of Banktastic, a branding and marketing consultancy that focuses on community banks and organizations that serve them. She’s the inventor of TRANSFORMOTION™ in a Box, a subscription-based innovation tool. Her award-winning book Culturing Creative, was published in 2015. Martha is a highly-sought speaker and has traveled across the US and Canada—and as far as China —speaking on branding and marketing strategy, facilitating retreats, and giving motivational talks. She is widely regarded as not only a marketing industry expert but as an innovative entrepreneur and business leader. In 2017, she was inducted into the Kansas Business Hall of Fame.

Beyond Sticky Get off the commodity hamster wheel and create a bank brand people love

Bartlett Piland, Martha
Heftet / 2019 / Engelsk
Bartlett Piland, Martha
Heftet / 2019 / Engelsk
270,-
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For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It’s filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It’s a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.
Les mer
For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.
  • Twenty-year-old marketing and PR firm, MB Piland Advertising + Marketing will provide publicity for the book launch. President and Beyond Sticky author Martha Bartlett Piland will be sending out the book for trade and banker reviews.
  • In addition, Martha will solicit interviews with major newspapers, trade publications, and business magazines/websites that appeal to the target audience for this book: bankers and other financial industry professionals.
  • The author will have several author signings in bookstores in the Topeka, Kansas area, and in the nationally famous Topeka/Shawnee County Public Library (2018 Library of the Year).
  • Additional information on the book, as well as online sales will be on both MPPiland.com and Banktastic.agency websites. The latter is a website devoted specifically to banking professionals and is a division of MB Piland.
  • The author will be mentioning the book frequently in her extensive blog. In addition, she will launch a major social media marketing effort via Twitter, Facebook, LinkedIn, and Instagram.
  • Because she’s a highly sought speaker and thought leader throughout the country, Martha will make multiple appearances at financial institutions and association events. These will be additional opportunities for signings and sales.
Les mer

Relaterte produkter

For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It’s filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It’s a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.
Les mer
For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.
  • Twenty-year-old marketing and PR firm, MB Piland Advertising + Marketing will provide publicity for the book launch. President and Beyond Sticky author Martha Bartlett Piland will be sending out the book for trade and banker reviews.
  • In addition, Martha will solicit interviews with major newspapers, trade publications, and business magazines/websites that appeal to the target audience for this book: bankers and other financial industry professionals.
  • The author will have several author signings in bookstores in the Topeka, Kansas area, and in the nationally famous Topeka/Shawnee County Public Library (2018 Library of the Year).
  • Additional information on the book, as well as online sales will be on both MPPiland.com and Banktastic.agency websites. The latter is a website devoted specifically to banking professionals and is a division of MB Piland.
  • The author will be mentioning the book frequently in her extensive blog. In addition, she will launch a major social media marketing effort via Twitter, Facebook, LinkedIn, and Instagram.
  • Because she’s a highly sought speaker and thought leader throughout the country, Martha will make multiple appearances at financial institutions and association events. These will be additional opportunities for signings and sales.
Les mer

Produktdetaljer

ISBN
9781948484787
Publisert
2019-10-17
Utgiver
Carpenter's Son Publishing
Høyde
215 mm
Bredde
139 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
176

Forfatter
Bartlett Piland, Martha

Biografisk notat

She’s an innovator, inventor and entrepreneur. Some call her a business personal trainer. In 1998, she founded MB Piland Advertising + Marketing. The agency has a reputation for razor sharp strategy and killer creative. Martha’s forward-focused vision led to the creation of Banktastic, a branding and marketing consultancy that focuses on community banks and organizations that serve them. She’s the inventor of TRANSFORMOTION™ in a Box, a subscription-based innovation tool. Her award-winning book Culturing Creative, was published in 2015. Martha is a highly-sought speaker and has traveled across the US and Canada—and as far as China —speaking on branding and marketing strategy, facilitating retreats, and giving motivational talks. She is widely regarded as not only a marketing industry expert but as an innovative entrepreneur and business leader. In 2017, she was inducted into the Kansas Business Hall of Fame.

Relaterte produkter