Michael’s Note ix

Note on the Text xiii

Preface xv

Acknowledgments xix

MODULE One Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You’re Selling 15

Chapter 3 Develop a Personal Brand 29

Chapter 4 How to Talk About What You Do 42

MODULE Two Building Trust and Credibility 53

Chapter 5 Becoming a Likeable Expert in Your Field 55

Chapter 6 The Book Yourself Solid Sales Cycle Process 67

Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 84

Chapter 8 The Power of Information Products 95

MODULE Three Simple Selling and Perfect Pricing 111

Chapter 9 Perfect Pricing 113

Chapter 10 Super Simple Selling 126

MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 135

Chapter 11 The Book Yourself Solid Networking Strategy 139

Chapter 12 The Book Yourself Solid Direct Outreach Strategy 161

Chapter 13 The Book Yourself Solid Referral Strategy 180

Chapter 14 The Book Yourself Solid Speaking Strategy 191

Chapter 15 The Book Yourself Solid Writing Strategy 216

Chapter 16 The Book Yourself Solid Web Strategy 233

Part 1: Designing Your Website 235

Part 2: Getting Visitors to Your Website 245

Part 3: Building Your Social Media Platform 255

Final Thoughts 263

References 266

How to Reach the Authors 268

About the Authors 269

Index 271

PRAISE FOR Book Yourself Solid for Coaches and Consultants

“Michael Port delivers a game-changing blueprint for coaches. Book Yourself Solid for Coaches and Consultants is packed with actionable strategies that guarantee success.”
—MIKE MICHALOWICZ, author of Profit First

“This book is an absolute must-read for coaches.”
—AMY LANDINO, author of Good Morning, Good Life

“A must-read for any coach looking to scale their business. Michael Port’s insights are invaluable and incredibly practical.”
—CHRIS DUCKER, author of Rise of the Youpreneur

“Michael Port’s Book Yourself Solid for Coaches and Consultants is like having a business coach in your pocket. It’s packed with real-world advice that actually works to get you booking clients left and right. If you’re a coach who wants to turn your passion into a profitable business, this book is your new best friend. Prepare to be booked solid—you may soon need to raise your rates!”
—LAURA BELGRAY, copywriting expert and national bestselling author of Tough Titties

“Oh wow. You’ll read this book and think Michael Port is living inside your head. Everything you ever wanted to know, ever, about getting coaching clients.”
—ASH AMBIRGE, author of The Middle Finger Project

“An incredibly useful guide on building a highly profitable coaching business, from one of the most respected people in the industry.”
—TODD HERMAN, author of The Alter Ego Effect

“This is a super useful book from two coaches I love and respect. Do yourself a favor and grab a copy if you want to book yourself solid.”
—TAKI MOORE, author of Million Dollar Coach

“I loved this book! So useful and practical and inspiring. If you’re a coach or a consultant, read it!”
—SHÁÁ WASMUND, MBE, author of Stop Talking Start Doing

"Michael Port delivers a game-changing blueprint for coaches. Book Yourself Solid for Coaches is packed with actionable strategies that guarantee success."
—Mike Michalowicz, author of Profit First

“This book is an absolute must-read for coaches.”
—Amy Landino, author of Good Morning Good Life

“A must-read for any coach looking to scale their business. Michael Port's insights are invaluable and incredibly practical.”
—Chris Ducker, author of Rise of the Youpreneur

“Michael Port's Book Yourself Solid for Coaches is like having a business coach in your pocket. It's packed with real-world advice that actually works to get you booking clients left and right. If you're a coach who wants to turn your passion into a profitable business, this book is your new best friend. Prepare to be booked solid—you may soon need to raise your rates!”
—Laura Belgray, copywriting expert and national bestselling author of Tough Titties

“Oh wow. You’ll read this book and think Michael Port is living inside your head. Everything you ever wanted to know, ever, about getting coaching clients.”
—Ash Ambirge, author of The Middle Finger Project

“An incredibly useful guide on building a highly profitable coaching business, from one of the most respected people in the industry.”
—Todd Herman, author of The Alter Ego Effect

“This is a super useful book from two coaches I love and respect. Do yourself a favor and grab a copy if you want to book yourself solid.”
—Taki Moore, author of Million Dollar Coach

“I loved this book! So useful and practical and inspiring. If you’re a coach or a consultant, read it!”
—Shaa Wasmund MBE, author of Stop Talking Start Doing

Michael Port’s Book Yourself Solid system has helped hundreds of thousands of business owners grow their businesses—even when they weren’t sales and marketing savvy. This game-changing system makes it fast and easy for service providers to fill their pipelines with qualified leads and turn those leads into paying clients. Now, Port is teaming up with successful business coach Matthew Kimberley to create Book Yourself Solid for Coaches and Consultants. This book takes the proven Book Yourself Solid system and applies it to the world of consulting, offering industry-specific action steps and advice for attracting and retaining high-value clients.

Not everyone excels at self-promotion, and many coaches and consultants get in their own way by avoiding or underutilizing this necessary element of business success. This book shows readers that the key to effective self-promotion is in the self—the Book Yourself Solid system is about selling what makes you unique, so you can attract a higher echelon of clientele. The step-by-step instructions inside teach you how to lay a solid business foundation, manage how people view you, and become the go-to person in your field.

Since its debut in 2006, Book Yourself Solid has been one of the most popular marketing approaches in the world for service-based businesses. Book Yourself Solid for Coaches and Consultants focuses on how readers can bolster their public image, showcase their ability to solve clients’ problems, and inspire trust in potential customers for enhanced success.

Self-promotion is an investment. When you put in the effort to build a reputation that attracts quality clients, you boost your profits and your reputation, which in turn attracts more quality clients. This is the coaching and consulting specific guide to kicking off this cycle of success and maintaining it for the long term.