This book provides an overview of data mining methods in the field of business. Business management faces challenges in serving customers in better ways, in identifying risks, and analyzing the impact of decisions. Of the three types of analytic tools, descriptive analytics focuses on what has happened and predictive analytics extends statistical and/or artificial intelligence to provide forecasting capability. Chapter 1 provides an overview of business management problems. Chapter 2 describes how analytics and knowledge management have been used to better cope with these problems. Chapter 3 describes initial data visualization tools. Chapter 4 describes association rules and software support. Chapter 5 describes cluster analysis with software demonstration. Chapter 6 discusses time series analysis with software demonstration. Chapter 7 describes predictive classification data mining tools. Applications of the context of management are presented in Chapter 8. Chapter 9 covers prescriptive modeling in business and applications of artificial intelligence.
Chapter 1 provides an overview of business management problems. Chapter 2 describes how analytics and knowledge management have been used to better cope with these problems. Chapter 5 describes cluster analysis with software demonstration. Chapter 7 describes predictive classification data mining tools.
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Provides a comprehensive review of data mining analytics Gives review of real management applications Presents demonstration with publicly available datasets
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ISBN
9789819747719
Publisert
2024-07-31
Utgiver
Springer Verlag, Singapore
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Professional/practitioner, UF, 08
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
10