The Business Environment: A Global Perspective, 8th Edition by Worthington, Britton, and Montfort is the ideal textbook that will equip you with the skills you need to identify, analyse, and plan for external (PESTLE) and internal factors in business strategy.
The latest edition uses a systematic and logical approach to provide you with the fundamental knowledge of how domestic and international business environments operate, taking you through different types of organisations, structures, and markets.
The main features include:
- A clear explanation of the economic environment, including an analysis of relevant issues such as price fluctuations or employment availability.
- A wealth of case studies from a diverse range of local and international organisations such as Facebook, GSK, and JCB, putting theory into practice.
- The International Business in Action section, which deals with more detailed case studies, providing real-life data analysis, including the Quantitative Easing and Global Financial Crisis.
- End-of-chapter review and discussion questions, along with assignments, that test your knowledge and understanding of how to apply the concepts in real life.
In an uncertain economic environment with fast-paced changing cultures, this must-read textbook deals with contemporary issues of the socioeconomic, political, and legal context, offering you the support you need to succeed in your course.
- Business organisations: the external environment
- Business organisations: the internal environment
- The global context of business
- The political environment
- The macroeconomic environment
- The demographic, social and cultural context of business
- The resource context: people, technology and natural resources
- The legal environment
- The ethical and ecological environment
- Legal structures
- Size structure of firms
- Industrial structure
- Government and business
- The market system
- Market structure
- International markets and trade
- Governments and markets
- Strategy and the changing environment
In an uncertain economic environment with fast-paced changing cultures and contexts, today’s organizations can seem a tricky and complex world to understand. The Business Environment – A Global Perspective endows students with a toolset for identifying, analysing and planning for external (PESTLE) and internal factors in business strategy. This book is about all of us and the world we and businesses live in, because organizations do not exist in a vacuum.
Now in its eighth edition this text gives students the fundamental knowledge of how domestic and international business environments operate in a systematic and logical approach. The Business Environment takes the reader through contexts, types of organization and markets, dealing with contemporary issues in socioeconomic, political and legal structures.
· Clear explanations of economics such as why the prices of things we buy might go up or down, or why at any given time it might be harder or easier to get a job.
· Put theory into practice with a wealth of case studies from a diverse range of local and international organizations such as Facebook, GSK and JCB building into more detailed International Business in Action part case studies providing real life data to analyse on e.g. Quantitative Easing and the global financial crisis.
- End of chapter review and discussion questions along with assignments – to test both your knowledge and understanding and how to apply the concepts in real life, and new – Brexit, contexts.
Ian Worthington is Emeritus Professor of Corporate Sustainability, Chris Britton was formerly Principal Lecturer, and Ed Thompson is an Associate Professor in the department of Strategic Management and Marketing at the Faculty of Business and Law, De Montfort University, Leicester, UK.
- A wealth of case studies from a diverse range of local and international organisations such as Facebook, GSK, and JCB, that puts theory into practice.
- The International Business in Action section which deals with detailed case studies providing real-life data analysis.
- With a systematic and logical approach, the text takes your students through different contexts, types of organisations, structures, and markets.
- End-of-chapter review and discussion questions, along with assignments, test your students' knowledge and understanding of how to apply the concepts in real life.
- The text includes an increased number of case studies in this edition that update, replace, or supplement the case studies presented in previous editions.
- The case studies aim to capture a wider range of industries, particularly the service and hospitality sectors.
- The content attempts to take a wide international perspective into account.
- With its draft completed during the Brexit negotiations between the UK and EU, this edition takes this new socioeconomic landscape into account.
- Thoroughly updated data serve the purpose of illustrating the points made in the book, with the addition of new data where possible and necessary.
Produktdetaljer
Biografisk notat
Ian Worthington is an Emeritus Professor of Corporate Sustainability, Chris Britton was formerly Principal Lecturer, and Ed Thompson is an Associate Professor in the Department of Strategic Management and Marketing at the Faculty of Business and Law, De Montfort University, Leicester, UK.