Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today’s dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
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Reflecting the fresh trends and issues, this book delivers comprehensive coverage that equips students with a solid understanding of dynamic B2B market.
1. A business marketing perspective
2. Organisational buying behaviour
3. Customer relationship management strategies for business markets
4. Segmenting the business market and estimating segment demand.
5. Business marketing planning: Strategic perspectives
6. Business marketing strategies to global markets
7. Managing services for business markets
8. Managing innovation for business markets
9. Managing innovation and new industrial product development
10. Managing business marketing channels
11. Supply chain management
12. Pricing strategies for business markets
13. Business marketing communications
14. Marketing performance measurement
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Produktdetaljer
ISBN
9781408093719
Publisert
2013-12-06
Utgiver
Vendor
Cengage Learning EMEA
Vekt
760 gr
Høyde
19 mm
Bredde
196 mm
Dybde
260 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
480