Cases on Entrepreneurship in the Asia-Pacific
Innbundet /
2026
/ Engelsk
Produktdetaljer
ISBN
9781035328383
Publisert
2026-06-28
Utgiver
Edward Elgar Publishing Ltd
Høyde
244 mm
Bredde
169 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
322
Biografisk notat
Edited by Angathevar Baskaran, Professor of Innovation and Entrepreneurship, VGR Chandran Govindaraju, Professor of Industrial Development and Sonia Kumari Selvarajan, Senior Lecturer, Faculty of Business and Economics, Universiti Malaya, Malaysia<i>‘This is a fascinating and rare collection of twenty case studies explaining how different types of entrepreneurship contribute to business performance and innovation, economic development, sustainability, and social transformation in Asia Pacific. The cases are diverse and context-specific but offer both theoretical and practical implications.’</i>
- Patarapong Intarakumnerd, National Graduate Institute for Policy Studies (GRIPS), Japan,
This casebook explores the dynamic world of entrepreneurship in the Asia-Pacific through diverse, real-world case studies. Drawing on examples ranging from a tech incubator to a family-run export business, contributors illustrate how entrepreneurs navigate local customs, scarce resources, evolving regulations and rapid technological shifts. By outlining both successful pivots and hard-won lessons, this book provides crucial insights into how entrepreneurial ventures thrive in one of the world’s most vibrant economic regions.
Key Features:
- Explores Asia-centric models of entrepreneurship
- Presents case studies that span a range of countries, sectors and socio-economic contexts
- Showcases the impact of individual passion, community networks and institutional support on creating unique business models
- Links personal entrepreneurial journeys to broader institutional, cultural and market dynamics, highlighting practical strategies for overcoming common hurdles including market entry and funding gaps
With structured teaching notes and accessible case studies that demonstrate entrepreneurial concepts in action, this book is an essential resource for scholars, students and educators in the fields of entrepreneurship, innovation, business and Asia-Pacific studies. Policymakers and practitioners in development agencies will also benefit from the book’s insights into structural enablers and barriers across different economies.
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Contents
Preface xii
Introduction: cases of entrepreneurship in the Asia-Pacific 1
Angathevar Baskaran, VGR Chandran Govindaraju and Sonia Kumari
Selvarajan
1 Hong Kong: Professor Tang and SenseTime: navigating the
entrepreneurial journey as an academic 12
Julian Seng and Olivia Yijian Liu
2 Thailand: academic entrepreneurship in Thammasat University 24
Wesley L. Harris and Jarunee Wonglimpiyarat
3 Pakistan: Government Innovation Lab in driving socio-economic
change 36
Madiha Shafique Dar
4 Australia: Maxton Fox – digital transformation and product
stewardship 53
Dilupa Nakandala and Inu Rana
5 China: TIMEMORE’s journey of product innovation in coffee
appliances 66
Mingfeng Tang, Chuanyue Liu and Yakung Zhang
6 India: Hero Cycles Ltd: journey of the bicycle manufacturer from
Ludhiana 82
Swati Mehta
7 Pakistan: Z Pharma’s journey from vision to reality 96
Muhammad Shujaat Mubarik and Rehan Muzamil Butt
8 Singapore: digitally delivered: how Ninja Van used AI and automation
to reinvent logistics in Southeast Asia 117
Angathevar Baskaran, Yew Jia Ling and Sharifah Muhairah Shahabudin
9 India: from classroom to cloud – the rise and decline of Byju’s in
India’s EdTech revolution 133
Rituparna Kaushik
10 Vietnam: NTQ Solution’s cyber entrepreneurship success story 149
Phuong Thi Hoai Nguyen and Anh The Khue
11 South Korea digital transformation in hospitality: a case study of
Yanolja Co., Ltd. 159
S. Sarpaneswaran, Faten Amirah Binti Mohd A’rifinAngathevar Baskaran
12 Sri Lanka: THURU – championing green entrepreneurship 176
Dehiwalage Anne Sharmini Perera
13 China: community-centred social eEntrepreneurship of GEO+ 186
Li Hong Wei and Sonia Kumari Selvarajan
14 Japan: farming, hunting, innovating: how Ino-P Inc. redefines social
enterprise in rural Japan 197
Kanako Sakimura and Michiko Iizuka
15 Brunei: Veena Hijab & Couture and VHC Company – women
entrepreneurs in navigating environmental challenges 216
Lukman Raimi and Annie Dayani Ahad Abdullah
16 Indonesia: CV Baru Berkah Lampung: the journey of a resilient female
entrepreneur 230
Munjiati Munawarohand Romi Bhakti Hartarto
17 Cambodia: Chy Sila: serial entrepreneur’s strategies in managing
globalization, professionalization, and diversification 237
Michiel Verver, Maud van Merriënboer, Chy Sila and Heidi Dahles
18 Malaysia: building an entrepreneurial empire – the journey of
MR.D.I.Y. 251
Sonia Kumari Selvarajan and Wan Mohamad Sanusi Bin Wan Jusoh
19 Bangladesh: Bashundhara Group – balancing business success and
social responsibility in Bangladesh 264
A.S.M. Shamem and Muhammad Mehedi Masud
20 Myanmar: Moe Pyan – from local family restaurant to global food
innovation 281
Mie Mie Kyaw, Angathevar Baskaran and Sonia Kumari Selvarajan
Conclusion: postscript: insights from the cases of entrepreneurship in Asia-
Pacific – reflections and future directions 294
Angathevar Baskaran, VGR Chandran Govindaraju and Sonia Kumari
Selvarajan
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Produktdetaljer
ISBN
9781035328383
Publisert
2026-06-28
Utgiver
Edward Elgar Publishing Ltd
Høyde
244 mm
Bredde
169 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
322