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Cases in Marketing Management

Clow Kenneth E. Baack Donald E.
Heftet / 2011 / Engelsk

Produktdetaljer

ISBN
9781412996037
Publisert
2011-05-18
Utgiver
Vendor
SAGE Publications Inc
Vekt
1000 gr
Høyde
231 mm
Bredde
187 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
560

Forfatter
Clow Kenneth E.
Baack Donald E.

Biographical note

Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management. His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing. Donald Baack holds the rank of University Professor of Management at Pittsburg State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory. Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, and the Journal of Advertising Research. Dr. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. Clow). Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.

Cases in Marketing Management

Clow Kenneth E. Baack Donald E.
Heftet / 2011 / Engelsk
Clow Kenneth E. Baack Donald E.
Heftet / 2011 / Engelsk
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This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.
Les mer
A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.
Les mer
Preface Acknowledgments 1. The Nature of Marketing Management Chantale and Clinton Call for Service 2. Market Analysis GENICON: A Surgical Strike into Emerging Markets Hyundaicard’s Marketing Strategy TerraCycle Inc. 3. Data Warehousing AIR MILES Canada: Rebranding the Air Miles Reward Program Conroy’s Acura: Lifetime Customer Value and Return on Marketing 4. Building a Customer-Oriented Marketing Department A Difficult Hiring Decision at Central Bank Boman Communications 5. Customer Acquisition Strategies and Tactics Ruth’s Chris: The High Stakes of International Expansion The Ultimate Fighting Championships (UFC): The Evolution of a Sport Best Buy, Inc.: Dual Branding in China 6. Pricing Hanson Production: Pricing for Opening Day Sy.Med Development, Inc. Arvind Mills: Re-Evaluating Profitability 7. Advertising, Alternative and Direct Marketing La Hacienda Del Sol Shoppers Stop: Targeting the Young Eat2Eat.com 8. Sales Promotions SC Johnson: Planning Coupon Promotions Phillips Food, Inc.: Introducing King Crab to the Trade Boots: Hair Care Sales Promotion 9. Personal Selling Global Source Healthcare: Allocating Sales Resources Spectrum Brands, Inc.: The Sales Force Dilemma BioMed Co. Ltd.: Designing a New Sales Compensation Plan 10. Internal Communications Retail Execution: Linens ’N Things GDR versus Kodak: Bart Film Scanner 11. External Communications Walmart Puerto Rico: Promoting Development through a Public-Private Partnership "Hips Feel Good": Dove’s Campaign for Real Beauty New Balance: Developing an Integrated CSR Strategy 12. Distribution and Supply Chain Management YvesCreations, LLC.: Alex Goes to Hollywood Eureka Forbes, Ltd: Growing the Water Purifier Business Kraft Foods: The Coffee Pod Launch 13. Web Site and Internet Management Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? Anduro Marketing: Internet Services vs. Software Sales Molson Canada: Social Media Marketing 14. Customer Retention and Recovery Ten Thousand Villages of Cincinnati: The First Year and Beyond Personal Shoppers at Sears: The Elf Initiative 15. Marketing Control Microsoft and the Xbox 360 Ring of Death Kenexa About the Editors
Les mer
"The cases are very current and deal with relevant marketing problems and issues. You cover the whole spectrum of topic areas in marketing ... I know of no other case book with such a variety of cases which are current. Well done"
Les mer

Relaterte produkter

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.
Les mer
A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.
Les mer
Preface Acknowledgments 1. The Nature of Marketing Management Chantale and Clinton Call for Service 2. Market Analysis GENICON: A Surgical Strike into Emerging Markets Hyundaicard’s Marketing Strategy TerraCycle Inc. 3. Data Warehousing AIR MILES Canada: Rebranding the Air Miles Reward Program Conroy’s Acura: Lifetime Customer Value and Return on Marketing 4. Building a Customer-Oriented Marketing Department A Difficult Hiring Decision at Central Bank Boman Communications 5. Customer Acquisition Strategies and Tactics Ruth’s Chris: The High Stakes of International Expansion The Ultimate Fighting Championships (UFC): The Evolution of a Sport Best Buy, Inc.: Dual Branding in China 6. Pricing Hanson Production: Pricing for Opening Day Sy.Med Development, Inc. Arvind Mills: Re-Evaluating Profitability 7. Advertising, Alternative and Direct Marketing La Hacienda Del Sol Shoppers Stop: Targeting the Young Eat2Eat.com 8. Sales Promotions SC Johnson: Planning Coupon Promotions Phillips Food, Inc.: Introducing King Crab to the Trade Boots: Hair Care Sales Promotion 9. Personal Selling Global Source Healthcare: Allocating Sales Resources Spectrum Brands, Inc.: The Sales Force Dilemma BioMed Co. Ltd.: Designing a New Sales Compensation Plan 10. Internal Communications Retail Execution: Linens ’N Things GDR versus Kodak: Bart Film Scanner 11. External Communications Walmart Puerto Rico: Promoting Development through a Public-Private Partnership "Hips Feel Good": Dove’s Campaign for Real Beauty New Balance: Developing an Integrated CSR Strategy 12. Distribution and Supply Chain Management YvesCreations, LLC.: Alex Goes to Hollywood Eureka Forbes, Ltd: Growing the Water Purifier Business Kraft Foods: The Coffee Pod Launch 13. Web Site and Internet Management Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? Anduro Marketing: Internet Services vs. Software Sales Molson Canada: Social Media Marketing 14. Customer Retention and Recovery Ten Thousand Villages of Cincinnati: The First Year and Beyond Personal Shoppers at Sears: The Elf Initiative 15. Marketing Control Microsoft and the Xbox 360 Ring of Death Kenexa About the Editors
Les mer
"The cases are very current and deal with relevant marketing problems and issues. You cover the whole spectrum of topic areas in marketing ... I know of no other case book with such a variety of cases which are current. Well done"
Les mer

Produktdetaljer

ISBN
9781412996037
Publisert
2011-05-18
Utgiver
Vendor
SAGE Publications Inc
Vekt
1000 gr
Høyde
231 mm
Bredde
187 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
560

Forfatter
Clow Kenneth E.
Baack Donald E.

Biographical note

Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management. His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing. Donald Baack holds the rank of University Professor of Management at Pittsburg State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory. Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, and the Journal of Advertising Research. Dr. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. Clow). Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.

Relaterte produkter